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Research papers

Social media experiences

Social networks are more than a trendy feature or a passing phenomenon but may well change human experience in all respects. How social networks are changing the relationship between brands and consumers, and how prepared brands are to face the...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Andres Lopez, Luis Miguel Quijada
Company: KANTAR TNS Malaysia
May 3, 2012
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Citation

Lopez and Quijada (2012a, May 03). Social media experiences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-media-experiences